I have often proclaimed that I treasure Lucky magazine for its bizarrely unique world view. Let other magazines tell us about the virtues of little black dresses and flattering makeup; I go to Lucky to see sweatpants paired with high heels, sweater/bathrobe hybrids, and serious articles about how to make velveteen knickers look sharp and professional for work. (What do they think we do for a living, anyway? I don’t know, but it’s fun to envision showing up for work in their suggested ensembles.)
Recently, though, there has been a disturbing trend towards normalcy. This month, for example, their “10 ways to wear it” feature focused on a boring cotton dress, not the fur shorts and bizarrely gilded tunic that are customary.
The beauty seemed kind of useful and Allure-like (honestly, I should probably buy every single one of the products that supposedly make you look more awake). OK, false eyelashes are a little weird, but the focus was on making them look “natural,” not, as one would expect from Lucky, how best to glue green rhinestone encrusted lashes onto your own.
Aside from a few misshapen and creatively droopy jackets, the clothes could be from any ladies’ magazine. I was in the depths of dispair. But then, on the last page, salvation — “I’m currently in love with the idea of wooly socks worn with high-heeled earthy sandals as an alternative to boots,” says evil genius Andrea Linnett. You go, Ms. Linnett! That’s why I still subscribe. Now make sure that next month, you show me 10 ways to wear a furry bikini, including one way to make it work for a plucky investment banker’s wardrobe.